A permanent make-up studio in Prague was needed to attract customers via the Internet. For this purpose, we first created a website at the address permanent-makeup-praha. cz and immediately started with its propagation. The result of 6685 visits per month has been achieved within 14 months of SEO management with the lowest possible budget.

The initial website indicators

Both the website and its domain were brand new. At first, the initial traffic was only 43 visitors per month, coming directly from search engines. The website originally contained only basic pages, listing the services offered by the studio.

Strategy and Results:

After a comprehensive SEO analysis, we’ve put together a plan for all the subsequent works on the website, as well as a content and link-building strategy.

• We’ve added new commercial pages based on the keyword analysis.
• We’ve improved the meta tags, while also working on the headings.
• We’ve started writing blog articles based on the customers’ information queries.
• We’ve added a chat feature on the site for consultation and conversion increase.
• We’ve filled out and optimized the client’s profile on Google My Business since it’s a local company, and has the potential to attract customers this way.
• We’ve set up a conversion measurement.
• We’ve tweaked internal linking so that everything points to the important entry pages.

You can see the organic traffic growth on the first graph shown below. The second graph represents an increase in keywords which make the website more searchable. The data come from Ahrefs.

Link building

• After analyzing the links of our client’s competitors, we’ve outlined a plan for obtaining the most useful of them. Gradually, we’ve managed to win them for our client.
• We’ve found more authority domains suitable for publishing thematic articles that contain backlinks.
• We’ve left comments in relevant forum discussions to lure in more end customers.
• We’ve registered the website in company/web listings to strengthen local ties and diversify the link profile.

The graphs shown below indicate the rise of referential domains and websites linking to the client’s web (the data comes from Ahrefs).